Owners of Beer Capitol Distributing Lake Country, LLC Acquire W.O.W. Distributing Co., Inc.: Major Expansion Underway at Sussex Facility

Dec. 5, 2009

Owners of Beer Capitol Distributing – Lake Country, LLC

Acquire W.O.W. Distributing Co., Inc.


Major Expansion Underway at Sussex Facility



Sussex, Wis. (Dec. 1, 2009) – Beer Capitol Distributing – Lake Country, a limited liability corporation jointly owned by local business leader Aldo Madrigrano and Ronald Fowler, of San Diego, Cal., is acquiring W.O.W. Distributing Co., Inc. Terms of the deal, which closed today, are not being disclosed.


All operations and employees of W.O.W. Distributing will continue under new management at the Sussex facility as Beer Capitol Distributing – Lake Country, LLC. Aldo Madrigrano, majority owner of the new company, will serve as chairman and CEO. Mike Merriman will serve as president. Madrigrano, Merriman and Fowler also own Beer Capitol Distributing Co., Inc., headquartered in Wauwatosa, which will relocate to the Sussex facility after completion of a major expansion this summer. Fowler retains joint ownership in both companies and will serve as a member of the board of directors.


“I couldn’t be happier to announce this acquisition, as it represents a new milestone for our businesses and an opportunity to enhance our reputation for exemplary customer service and sales support by achieving shared operating efficiencies,” said Aldo Madrigrano. The facility expansion, already underway, will add about 120,000 square feet of state-of-the-art warehousing and office space.


As part of the transaction, Thomas Madrigrano, Vice President for W.O.W. Distributing, and Gina Madrigrano Friebus, Vice President of Administration, will retire after 25 years of dedicated ownership and service. “Both Thomas and Gina have been integral players in developing W.O.W. into the industry and community leader it is today, and for that I can only say thank you for all of their many years of dedicated service,” said Madrigrano.


With the completion of the W.O.W. acquisition and relocation of Beer Capitol Distributing Co., Inc. to Sussex, the companies will offer Wisconsin retailers one of the industry’s broadest selection of malt beverages including fine quality and domestic beers, mainstream and premium brands, and popular craft beers. Beer Capitol Distributing – Lake Country, LLC will serve retail customers in Washington, Ozaukee and Waukesha counties (Dodge County assets of W.O.W. Distributing were sold as part of the deal). Beer Capitol Distributing Co., Inc. will continue to serve customers in Milwaukee County.


Brands associated with the companies include MillerCoors, Pabst Brewing Co., Crown Imports, Heineken USA, Boston Beer Co., Mark Anthony Brands (Mike’s®), Paulaner HP USA and local breweries such as Lakefront Brewery, Capital Brewery, the Stevens Point Brewery and Tyranena Brewing Co.


Beer Capitol Distributing – Lake Country, LLC and Beer Capitol Distributing Co., Inc. will continue to maintain their reputations as family-run businesses representing more than 70 years experience in the malt beverage industry.


About Beer Capitol Distributing – Lake Country, LLC


Beer Capitol Distributing – Lake Country, LLC is Wisconsin’s second-largest beer distribution and wholesaling business headquartered in Sussex, Wis. The company sells and delivers quality malt beverage products to 1,900 responsible, licensed retailers in Waukesha, Ozaukee and Washington counties. The company represents over 180 beer brands crafted by the finest brewers worldwide.


About Beer Capitol Distributing Co., Inc.


Privately held Beer Capitol Distributing Co., Inc., founded in 1981, is the largest beer wholesaler in the state of Wisconsin. The distributor operates offices and warehouse facilities located at 1400 N. 113th St. in Wauwatosa, Wis., and services 2,000 area accounts. Breweries associated with Beer Capitol Distributing Co., Inc. include Crown Imports™, Lakefront Brewery, Capital Brewery, Pabst Brewing Co., MillerCoors, Mark Anthony Brands (Mike’s®) and Heineken USA.


# # #

This site uses Facebook comments to make it easier for you to contribute. If you see a comment you would like to flag for spam or abuse, click the "x" in the upper right of it. By posting, you agree to our Terms of Use.

Suburban News Roundup

E-mail Newsletter

Your link to the biggest stories in the suburbs delivered Thursday mornings.

Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter
Get the Newsletter!

Login or Register to manage all your newsletter preferences.

Community Watch

» 10-year-old girl dies after freeway crash in Dane County 11/25

» Wauwatosa unveils convenient, affordable water online water bill payment options 11/25

» Wauwatosa East girls basketball team uses big second half to beat Wisconsin Lutheran 11/25

» Plenty of positives in Wauwatosa West girls' basketball loss to Kettle Moraine 11/25

» Wauwatosa East boys basketball team could battle for GMC title 11/25

» Wauwatosa West swimming team has bright future with talented underclassmen on the rise 11/25

» MacGillis, Barkow share Wauwatosa West boys volleyball MVP honors 11/25

» Wauwatosa West boys basketball team looks for improvement 11/25

» Sports Notes: Nov. 26, 2015 11/25

» Wauwatosa East volleyball season has solid season despite just missing another trip to state 11/25

» Wauwatosa Hurricanes return three state qualifiers — Danny Larson, Cal Hartt, Avery Weishoff 11/25

» Milwaukee County Zoo celebrates first birthday of young gorilla 11/24

» Wauwatosa stores set Thanksgiving, Black Friday hours 11/23

» Tosa's city health department earns national accreditation 11/23

» Free screening of 'Most Likely to Succeed' held Dec. 1 11/23

» Wauwatosa stores launch Small Business Saturday event 11/20

» Updated state championship game rankings of area prep football teams and players 11/19

» Wauwatosa dealership taking 'extra precautions' after four vehicles were stolen Updated:  11/19

» Wauwatosa East girls basketball team has plenty of experience returning 11/18

» Wauwatosa East's Potter earns two team cross-country awards 11/18

» Wauwatosa West girls to field experienced basketball team 11/18

» Wauwatosa East's Ripple ends career with impressive showing at state swimming meet 11/18

» Wauwatosa West freshman Julia Larson does well at state swimming championships 11/17

» Wauwatosa West's Alicia Picard, Alyssa Piek, Nicole Mystrow earn top tennis honors 11/17

» Christian Laettner hoops camps at Wauwatosa East successful 11/17

View All Posts Got a tip? Welcome rss



Hidden Tosa


"Hidden Tosa" is a semi-regular feature where reporters Rory Linnane or Rachel Minske explore the closed down and closed off parts of Wauwatosa.


Local Business Directory