July 8, 2014

For over 20 years, Ron Wimmer of Wimmer Photography in Wauwatosa has been the industry leader in photography. His contemporary, artistic approach to photography has allowed him to create countless customized art pieces for homes & offices throughout southeast Wisconsin.

In this day of the smart phone, people believe that they can take photographs by simply pointing & clicking. If you want to take pictures of your food, please use your smart phone. A smart phone is great for making phone calls or tracking your daily schedule, but it is horrible for capturing those precious moments in your life. You may be able to get a good picture with your smart phone, but it will look nothing like a portrait from a professional. No one hangs their pictures from smart phones on their walls or passes them down to future generations.

Photography is an art form. Don’t trust your smart phone.

Other people think they can do photography if they own an expensive camera. Owning an expensive camera doesn’t make you a photographer. Even the most expensive cameras don’t take great pictures, any more than an expensive computer can write great novels. If you’re looking to have High School Senior Portraits, Professional Head Shots, Company Group Shots, or Family Portraits created, you should hire a professional photographer & here are 5 reasons why.

5 Reasons to Hire a Professional Photographer

1. Knowledge, Equipment & Talent
Professional photographers are artists that use a camera instead of a canvas. Instead of giving you a mediocre picture, they give you great portraits. A professional photographer has the remarkable ability to light, pose & capture any image, any moment in time. An experienced, contemporary, well educated, photographer understands light & knows how to use it. They also know when natural or artificial light are needed or a combination of both. In addition, a professional also knows what lenses, camera controls & software will give you the best images possible. More important, they have studied & know the human form which allows posing the subject & making them look their very best based on their body type & size.

2. Professional Editing
It is not uncommon for an amateur photographer to shoot a lot of unedited images & burn them onto a CD & hand them over to you for a fee. In the industry, this is called a shoot & burn. A true professional cares more about their work & reputation than just to hand over a disc full of unedited of images. A professional photographer will edit their work & select the best images for the client to view & order. Your biggest problem dealing with a photographer should be deciding what to photos to choose since there are so many great pictures to choose from.

3. Products
A professional has access to the best professional labs in the country. They are much more qualified & knowledgeable than your local drug store or big box store. These labs can provide you with the best possible photo development & products to display your images. For example, they include but are not limited to metal prints, elegant canvas galley wraps or photographic prints & albums. Has the checkout clerk at the corner pharmacy ever offered you any of these options?

The average consumer takes their images to a drugstore, retail store or cheap online site to have them printed. A professional photographer can provide you with archival prints that will last for generations. When properly cared for at home, your professional prints have a lifetime of over 100 years. You’re not going to get that with a 15 cent picture from a big box store.

4. Time & Expense
Your time is valuable & you deserve the best. Do you really want to worry that your precious memories have been mishandled by an amateur? Most people try to edit their pictures with software that is automatically loaded on their laptop, but it is far below even amateur standards. If your amateur does any steps in the process incorrectly, you have to be prepared to do it over, settle for second best or regret the entire experience. Any of these options are expensive & a waste of your time. If you think it’s expensive to hire a professional photographer, wait until you hire an amateur.

5. Professionalism & Rapport
A seasoned professional knows how to handle diverse people & personalities. A professional will make your whole session go smoothly & you will have fun. Whether it is a CEO, Bride, High School Senior or Newborn baby, a professional has the ability to establish rapport & make anyone comfortable in front of camera no matter who they are. Most people don’t like being photographed but a professional can make it fun & flawless with amazing results. A professional can do this over & over again consistently.

The most important reason to hire a professional photographer is there is no expiration date on regret.

If you would like to learn more about how to work with a professional photographer that treats each & every photo like a work of art, please contact Ron Wimmer at Wimmer Photography at (414) 258-2700, ron@wimmerphotography.com or go to www.wimmerphotography.com

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