Finding tasty, gluten-free food a challenge for people with celiac disease

May 28, 2014

Chances are, you know someone with celiac disease. What you may not understand is how it affects him or her on a daily basis.

Celiac disease is an autoimmune disorder that is triggered by eating gluten, which often means having to eliminate traditional bread, pasta and baked goods.
Finding food without gluten that tastes good is a challenge for those with celiac disease, and it was the impetus for Milwaukee entrepreneurs Casey Lanto and Ryan Konicek to create a startup known as Pairdd. (

Pairdd combines easy-to-make recipes with gluten-free ingredients and ships them via free overnight shipping right to customers’ doors – anywhere in Wisconsin. Each shipment includes the gluten-free ingredients (even seasonings) needed to prepare a meal in 30 to 40 minutes.

Ingredients are pre-measured and labeled.
Prices vary depending on recipe and number of servings. Past recipes have included Walnut Crusted Salmon, Fried Chicken and Brussels Sprouts, and Arugula and Goat Cheese Flatbread.

“We take the hassle out of gluten-free meal preparation by identifying taste-tested recipes, providing step-by-step instructions for how to prepare delicious gluten-free meals in your own kitchen, and making sure you have the right ingredients by doing the grocery shopping for you,” Lanto said. “It's more convenient and affordable than if customers had to buy all the ingredients.”

Customers say that not only does Pairdd eliminate the hassle of shopping for reasonably priced gluten-free ingredients, but they’ve learned a lot about how to successfully cook other dishes gluten-free.

“I haven't missed a week,” says Julie Corbin, a customer from Lannon, Wis. “The produce is washed, the ingredients measured, and much of the prep work is done. It's so convenient! I was shocked to find that I could make a delicious gluten-free meal in such a short time.”

The name Pairdd was chosen because each box “pairs” recipes and ingredients.

If you would like to find out more about celiac disease during May, which is Celiac Awareness Month, check out the National Foundation for Celiac Awareness at

This site uses Facebook comments to make it easier for you to contribute. If you see a comment you would like to flag for spam or abuse, click the "x" in the upper right of it. By posting, you agree to our Terms of Use.

Suburban News Roundup

E-mail Newsletter

Your link to the biggest stories in the suburbs delivered Thursday mornings.

Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter
Get the Newsletter!

Login or Register to manage all your newsletter preferences.

Community Watch

» Everything you need to know about the holiday train's Wauwatosa stop 01:08 PM

» Initial Reaction Podcast: Would it be OK to see state-football games played other than in Madison? 12:13 PM

» Positive and uplifting stories in suburban Milwaukee and Lake Country in November 11:00 AM

» Wauwatosa firefighters captured on video battling car flames 11/30

» German retailer VOM FASS opens at Mayfair Mall 11/30

» Updated rankings of area prep boys and girls basketball teams and players 11/30

» Wauwatosa man involved in fatal Dane County crash 11/30

» Stone Creek Coffee looks to open new Wauwatosa shop on Harwood Avenue 11/30

» 10-year-old girl dies after freeway crash in Dane County 11/25

» Wauwatosa unveils convenient, affordable water online water bill payment options 11/25

» Wauwatosa East girls basketball team uses big second half to beat Wisconsin Lutheran 11/25

» Plenty of positives in Wauwatosa West girls' basketball loss to Kettle Moraine 11/25

» Wauwatosa East boys basketball team could battle for GMC title 11/25

» Wauwatosa West swimming team has bright future with talented underclassmen on the rise 11/25

» MacGillis, Barkow share Wauwatosa West boys volleyball MVP honors 11/25

» Wauwatosa West boys basketball team looks for improvement 11/25

» Sports Notes: Nov. 26, 2015 11/25

» Wauwatosa East volleyball season has solid season despite just missing another trip to state 11/25

» Wauwatosa Hurricanes return three state qualifiers — Danny Larson, Cal Hartt, Avery Weishoff 11/25

» Milwaukee County Zoo celebrates first birthday of young gorilla 11/24

» Wauwatosa stores set Thanksgiving, Black Friday hours 11/23

» Tosa's city health department earns national accreditation 11/23

» Free screening of 'Most Likely to Succeed' held Dec. 1 11/23

» Wauwatosa stores launch Small Business Saturday event 11/20

» Updated state championship game rankings of area prep football teams and players 11/19

View All Posts Got a tip? Welcome rss



Hidden Tosa


"Hidden Tosa" is a semi-regular feature where reporters Rory Linnane or Rachel Minske explore the closed down and closed off parts of Wauwatosa.


Local Business Directory