NOW:53208:USA01012
http://widgets.journalinteractive.com/cache/JIResponseCacher.ashx?duration=5&url=http%3A%2F%2Fdata.wp.myweather.net%2FeWxII%2F%3Fdata%3D*USA01012
72°
H 72° L 46°
Clear | 14MPH

Meijer Donates Trucks, Trailers and Food to Feeding America Eastern Wisconsin

Jan. 21, 2014

Local food bank “earns” 132,510 pounds of food through social media campaign

In an effort to build upon its philanthropic efforts in Wisconsin and ease the toll the holidays take on food banks, Midwest retailer Meijer today donated two semi-trucks and trailers full of food to Feeding America Eastern Wisconsin, a food bank dedicated to distributing food to 1,000 food pantries, meal programs and other nonprofit agencies in eastern Wisconsin.

Meijer committed to filling the donated trucks with 5 pounds of food for every use of the hashtag #MeijerGivesWI on a social media campaign that kicked off earlier this week. Feeding America Eastern Wisconsin rose to the challenge, working with supporters to mention the hashtag a total of 770 times on Twitter and liking/sharing 5,732 times on Facebook, raising a total of 32,510 pounds of donated food to stock the food bank during this critical time of post-holiday giving.

Instead of just donating the amount of food generated from the campaign, the Grand Rapids, Mich.-based retailer announced it was donating an additional 100,000 pounds of food to Feeding America Eastern Wisconsin.

“Meijer wants to be a good neighbor in the communities we serve,” Meijer Co-Chairman Hank Meijer said. “It is important to us to demonstrate that commitment even before we open stores in the Milwaukee-area. We partner with Feeding America in other states in the Midwest, and are particularly excited to extend that partnership here to benefit the Wisconsin organization and get good food to people who need it.”

Feeding America Eastern Wisconsin distributes more than 20 million pounds of food every year out of its warehouses in Milwaukee and Omro in the Fox Valley. The donated trucks will improve the food bank’s ability to distribute food through their network of hunger relief programs located in 36 counties throughout eastern Wisconsin. On average, Feeding America Eastern Wisconsin serves 330,000 people every year, including 105,000 children.

“Hunger doesn’t end when the holiday season is over,” said Bonnie J. Bellehumeur, president of Feeding America Eastern Wisconsin. “The timing of this donation proves Meijer understands that getting food to those who are struggling is a year-round challenge. This generosity from Meijer will have a significant impact on our ability to serve more people in need. We look forward to working with Meijer for a long time to come.”

Meijer is expanding into Wisconsin and has announced plans to open several Milwaukee-area stores as early as 2015. The retailer has a strong family and corporate tradition of caring, including significant support of hunger relief initiatives in the communities it serves. In fact, Meijer gives more than 6 percent of its net profit to charitable organizations each year, as well as offers a food rescue program at each of its 204 stores, and has a signature program called Simply Give that has generated more than $8 million for its food pantry partners throughout the Midwest.

The two semi-trucks and trailers donated to Feeding America Eastern Wisconsin were previously part of the Meijer truck fleet and replaced with ones that offered the latest technology in emissions control. The vehicles are part of a larger donation of 10 semi-trucks and 20 trailers – valued at nearly $400,000 – Meijer gave last year to food banks in the Midwest. Since 2010, Meijer has donated 60 trucks and 20 trailers to food banks and other community partners.

All of the vehicles were reconditioned and prepped for their next use, including new tires, maintenance inspections and new graphics specific to each donation recipient.

About Meijer: Meijer is a Grand Rapids, Mich.-based retailer that operates 204 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As a pioneer of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer and the ability to shop for more can be found at www.meijer.com. Please follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/Meijer.

This site uses Facebook comments to make it easier for you to contribute. If you see a comment you would like to flag for spam or abuse, click the "x" in the upper right of it. By posting, you agree to our Terms of Use.

Suburban News Roundup

E-mail Newsletter

Your link to the biggest stories in the suburbs delivered Thursday mornings.


Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter
Get the Newsletter!

Login or Register to manage all your newsletter preferences.

Community Watch

» Vape Haven rejected by Wauwatosa Common Council 9/17

» Consideration overdue: Thievery marring Little Free Libraries 9/16

» Thai-namite plans fall through in East Tosa 9/15

» Preps football photos of the week: Sept. 12 9/12

» Chili'n on the Ave. is Saturday 9/12

» DSW Designer Shoe Warehouse opens tomorrow at Mayfair Collection 9/9

» TosaFest fight had no arrests or reported injuries, police say 9/9

» E-Cigarette store Vape Haven rejected by Tosa Plan Commission 9/8

» 10 Days in Tosa starts today 9/8

» 'Chaotic' scene at TosaFest limited to one area, mayor says 9/7

» Preps football photos of the week: Sept. 5 9/7

» Unruly teens disrupt Tosa Fest Updated:  9/6

» See inside Wisconsin International Academy Saturday 9/5

» Athleta coming to Mayfair 9/2

» Preps football photos of the week: Aug. 29 8/29

» Tosa West's Purifoy, big plays spark 35-15 win 8/29

» 88-year-old passenger dies after three-car crash in Tosa 8/29

» Nordstrom at Mayfair is planning a restaurant, Ruscello, and a coffee bar 8/29

» Police say train accident was 'apparent suicide' by Oak Creek man 8/28

» Milwaukee gets its first green bike lane installed in Riverwest Updated:  8/27

» Mayfair Applebee's closes after 24 years in business 8/27

» Second design workshop for Tosa skate park is Thursday 8/26

» Former Wauwatosa priest pleads not guilty to embezzlement charges 8/26

» The social media story of Wauwatosa West at Wauwatosa East football 8/23

» Trojans rule the city another year 8/22

View All Posts Got a tip? Welcome rss
Deal Watch - Milwaukee

Milwaukee's Best Discounts & Deals

Advertisement

Hidden Tosa

 

"Hidden Tosa" is a semi-regular feature where reporter Rory Linnane explores the closed down and closed off parts of Wauwatosa.

Local Business Directory

CONNECT