NOW:53208:USA01012
http://widgets.journalinteractive.com/cache/JIResponseCacher.ashx?duration=5&url=http%3A%2F%2Fdata.wp.myweather.net%2FeWxII%2F%3Fdata%3D*USA01012
59°
H 63° L 59°
Clear | 0MPH

Are You Being Money Smart With Your Web Site?

Jan. 21, 2013

We're all watching our budget line extra close these days to stay ahead in our business, but are you making the best decisions for the long run? When you first built your site you had to make all the decisions. You had to decide who will create it for you, do you want to update it yourself, use a content management system or keep the web developer in the loop. What extras did you want such as a shopping cart, data bases, blog and the list goes on depending on your individual needs.

One of the biggest mistakes clients can make is they get a great web site, but then they let it sit and never update it. There are plenty of reasons why this happens, but a big one is the cost factor. The problem with this is when you let it slide too long; you get to a point, where it becomes better to just start over again. This is a much larger cost than just updating it here and there to stay current. When you fall into this pattern, you end up losing your largest initial investment every several years when a complete redesign is in order instead of putting forth the smaller effort and costs to make small updates along the way.

If you haven't updated your web site recently, CALL YOUR DESIGNER RIGHT AWAY! Not sure if you qualify for a tune-up? Follow these guidelines.

Make sure your web site:

1. Has regular text changes on it to keep it fresh for search engine optimization. The more frequent the better. It's even possible to implement code that automatically changes it on a daily basis.

2. Has updated content, be it graphic or text, which reflects your company, which is also continually changing. (This could be new staff photos, new specials going on, etc.)

3. Is keeping up with technology and uses the best interface possible for your needs. For instance, does the navigation still make sense and is it easy for people to find what they need.

If you don't know how your site is holding up in comparison to these suggestions, that's ok. Your web designer can help you answer them. The important thing is to at least ask these questions so you keep the momentum of your new site moving.

You want to take ownership of your site, and be aware that it's most advantageous to keep it fresh. Just like you wouldn't dream of buying a new car and skipping the regular oil changes to maintain it, make it your goal to treat your web site investment with the same care.

Kristal Young, owner and graphic designer of Kristal Clear Graphics in Milwaukee, Wisconsin, offers creative services in print, web and beyond. Now specializing in social media design for business identity, you can visit online at http://www.kristalcleargraphics.com or like Kristal Clear Graphics on FaceBook at http://www.facebook.com/kristalcleargraphicsllc
 

This site uses Facebook comments to make it easier for you to contribute. If you see a comment you would like to flag for spam or abuse, click the "x" in the upper right of it. By posting, you agree to our Terms of Use.

Suburban News Roundup

E-mail Newsletter

Your link to the biggest stories in the suburbs delivered Thursday mornings.


Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter
Get the Newsletter!

Login or Register to manage all your newsletter preferences.

Community Watch

» Preps football photos of the week: Aug. 29 8/29

» Tosa West's Purifoy, big plays spark 35-15 win 8/29

» 88-year-old passenger dies after three-car crash in Tosa 8/29

» Nordstrom at Mayfair is planning a restaurant, Ruscello, and a coffee bar 8/29

» Police say train accident was 'apparent suicide' by Oak Creek man 8/28

» Milwaukee gets its first green bike lane installed in Riverwest Updated:  8/27

» Mayfair Applebee's closes after 24 years in business 8/27

» Second design workshop for Tosa skate park is Thursday 8/26

» Former Wauwatosa priest pleads not guilty to embezzlement charges 8/26

» The social media story of Wauwatosa West at Wauwatosa East football 8/23

» Trojans rule the city another year 8/22

» Preps football photos of the week: Aug. 22 8/22

» Poll: Who will win the Battle of Wauwatosa: West or East? 8/21

» Wauwatosa students hit same average ACT score as last year 8/20

» Twirly Birds vintage and hand-craft store moves to Waukesha 8/19

» Paving complete on North Avenue 8/18

» Nicolet cancels varsity football season 8/14

» East Tosa business owners clash over BID 8/11

» Weed found at Macy's inside Mayfair mall 8/11

» Woman leaves dog in hot car, charged with animal cruelty 8/1

» Children's theater presents free performance of "The Frog Prince" tomorrow night 7/30

» Hawaiian grocery crowd-funds commercial kitchen 7/28

» Wauwatosa School District creates new mobile app 7/25

» Tosa responds to concerns about radiation from water meters 7/25

» Menomonee River 14-year-old drowning victim identified 7/21

View All Posts Got a tip? Welcome rss
Deal Watch - Milwaukee

Milwaukee's Best Discounts & Deals

Local Business Directory

CONNECT