Museum open July 4; Free admission July 5

Museum open Independence Day, July 4; Free on July 5

Milwaukee, Wis. – The Milwaukee Art Museum’s next monthly Target Free First Thursday is set for Thursday, July 5, 2012. Admission is free for all individuals from 10 a.m. to 8 p.m., and it is the public’s first chance to see Isaac Julien’s “Western Union: Small Boats” for free. The Museum’s feature exhibition Posters of Paris: Toulouse-Lautrec and His Contemporaries is also on view.

“We are thrilled to be able to offer this opportunity to our visitors,” said Museum director Daniel Keegan. “Since the program started, over 30,000 people have participated in Target Free First Thursdays. The Museum has three outstanding exhibitions running at the moment, and I encourage everyone to experience them.”

The Museum is also open on Wednesday, July 4 from 10 a.m. to 5 p.m.

The Museum’s feature exhibition, Posters of Paris, opened on June 1. Advertising everything from theatre productions to the debaucherous cancan, bicycles to champagne, brightly hued, larger-than-life-size posters with bold typography and playful imagery punctuated the streets of turn-of-the-century Paris. Posters of Paris features more than one hundred of these posters (including a few designs that were originally censored) by artists hailed as masters of the medium: Henri de Toulouse-Lautrec, Jules Chéret, Pierre Bonnard, and Alphonse Mucha, and others.

Target Free First Thursdays is an extension of the partnership the company has with the Museum.


Target Free First Thursdays provides all Museum visitors with free admission on the first Thursday of each month. The Museum is open Thursdays from 10 a.m. to 8 p.m. Future Target Free First Thursday dates include August 2, September 2, and October 4, 2012.