NOW:53208:USA01012
http://widgets.journalinteractive.com/cache/JIResponseCacher.ashx?duration=5&url=http%3A%2F%2Fdata.wp.myweather.net%2FeWxII%2F%3Fdata%3D*USA01012
52°
H 54° L 34°
Clear | 10MPH

Mobile Marketing Hot New Trend for Business (UW-Waukesha Continuing Education)

March 19, 2012

WAUKESHA- University of Wisconsin-Waukesha Continuing Education is offering a new online course, Advanced Mobile Marketing through their partnership with the Learning Education Resources Network (LERN). The online course is relevant for people in any workplace organization, including companies, nonprofits, government and small business.

This course is part of the Mobile Marketing Certificate including the courses: Introduction to Mobile Marketing (starts 4/2/12 or 6/4/12, $195), Creating Cell Phone Apps for Business (starts 5/7/12 or 7/2/12, $245) and Advanced Mobile Marketing, (starts 6/4/12 or 8/6/12, $245). Students may take each course individually or save $90 by taking all three for $595.

The online courses are offered four times a year.

“Mobile marketing is such a big trend that it is becoming critical for businesses,” says Simon Salt, instructor of Advanced Mobile Marketing, which is a part of the Mobile Marketing Certificate. “If your company is not a part of this trend, customers will pass you by,” he says.

Simon Salt is CEO of Marketing Communications Agency IncSlingers. He is the Author of Social Location Marketing. A Blogger, Writer & Digital Strategist. He has been published online by Mashable, Read Write Web & others. He speaks internationally on the topic of Digital, Mobile and Social Marketing. He works with organizations as diverse as Fortune 500’s to Startups and Global PR agencies as both a strategic consultant and as an online brand advocate.

“Brand awareness is evolving rapidly. Therefore, the majority of marketers are showing a gain in the use of mobile marketing as a promotional tool,” he notes. Salt also says that Mobile marketing has really taken off this last year. “Smart Phones now have above 50% ownership, and tablets such as iPad have taken only 18 months to get to the same level,” Salt states. This year there have been more purchases of smart phones than desktop computers and more searches on the internet taking place on mobile devices than desktop computers, which proves the trend.

The one-month online course covers strategy and introduction, including what type of platforms to use, how to design a campaign, and finally how to execute and measure success. Participants log into the course anytime day or night, from any computer.

This course includes audio lectures by the instructor with slides, videos, online readings and ongoing discussion with the instructor and other participants.

For additional information about Advanced Mobile Marketing, the Mobile Marketing Certificate, or other online courses and certificates, or to register please visit our website at http://www.yougotclass.org/catalog-complete.cfm/Uwcwaukesha or contact UW-Waukesha Continuing Education at 262-521-5460.

# # #
Join the "Knowledge Revolution" and take command of your life!
Check out the many possibilities offered through Continuing Education
Web site: www.waukesha.uwc.edu/ce

This site uses Facebook comments to make it easier for you to contribute. If you see a comment you would like to flag for spam or abuse, click the "x" in the upper right of it. By posting, you agree to our Terms of Use.

Suburban News Roundup

E-mail Newsletter

Your link to the biggest stories in the suburbs delivered Thursday mornings.


Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter
Get the Newsletter!

Login or Register to manage all your newsletter preferences.

Community Watch

» Wauwatosa parents ask Sen. Leah Vukmir to increase education funding 4/27

» Wauwatosa parents to ask Sen. Vukmir to restore education funding at forum tonight 4/27

» Foreign officials take inspiration from Wauwatosa's Innovation Campus 4/23

» Wauwatosa fire chief addresses threat of oil tanker derailment 4/22

» Mount Mary students spruce up Wauwatosa businesses 4/22

» U-Haul moving into former Harley-Davidson plant in Wauwatosa 4/20

» Teen apparel store Garage coming to Mayfair 4/20

» Suburban Woman's Club of Wauwatosa awards scholarships to teachers 4/17

» Seniors now eligible for free Milwaukee County bus passes 4/16

» Irgens names Zywave as tenant for proposed office building in Wauwatosa 4/15

» Kmart closing in developing area of Wauwatosa 4/14

» Kmart in Wauwatosa will close 4/14

» UPDATE: Friday meeting will proceed without Rep. Kooyenga 4/14

» DOT resumes resurfacing work on Mayfair Road in Wauwatosa 4/13

» Diamond Stone headlines 2014-15 All-Suburban Boys Basketball team 4/13

» Wauwatosa now accepting electronic waste 4/9

» Tornado watch in effect 4/9

» Wauwatosa voters support Bradley, Cullen and state referendum 4/8

» Interactive: Test scores jump as Wauwatosa makes literacy a priority 4/8

» 2015 Milwaukee suburbs election roundup Updated:  4/8

» Eddie Cullen wins supervisor race to represent Wauwatosa 4/7

» Milwaukee man charged after fatal crash in Wauwatosa 4/6

» Popeye's proposed for Burleigh Street in Wauwatosa 4/3

» Wauwatosa teacher, student win Kohl Foundation awards 4/2

» Judge casts cloud over web of sex offender residency restrictions Updated:  4/1

View All Posts Got a tip? Welcome rss

Advertisement

Advertisement

Hidden Tosa

 

"Hidden Tosa" is a semi-regular feature where reporter Rory Linnane explores the closed down and closed off parts of Wauwatosa.

2015 Writing Contest

 

(Click image for details)


Local Business Directory

CONNECT