NOW:53208:USA01012
http://widgets.journalinteractive.com/cache/JIResponseCacher.ashx?duration=5&url=http%3A%2F%2Fdata.wp.myweather.net%2FeWxII%2F%3Fdata%3D*USA01012
68°
H 68° L 63°
Clear | 0MPH

Siblings Run Online Ugly Christmas Sweater Shop out of Parents' Basement

Nov. 20, 2011

McCarthy siblings Jack, 17, and Martha, 22, started reselling ugly Christmas sweaters online in 2008 after spotting a niche market opportunity. As competition drove down prices
and demand for unique sweaters grew, they knew that the next step was creating their own website. Jack, who had taken a UWM College for Kids web design course at 14, mocked up a site while Martha managed the writing and marketing. Last year they launched their site, UglyXmasParty.com, on Black Friday and had a busy holiday season, selling 88 sweaters.

While the McCarthys keep their sweater sources a secret (Hint: they search high and low year-round) they have amassed quite the collection this year – over 200 sweaters and growing.

Jack says, “This year we have really ramped up our product offerings – we opened our shop earlier and have lots of momentum built up from last year.” Not all of the sweaters they find are ready to be sold as they are deemed “not ugly enough” and are sent to the ‘uglification’ center. This is the craft table in their parent’s basement, or as they like to call it “Santa’s Workshop.”

When they aren’t out scouting for sweaters or uglifying, they spend their time cataloging their inventory, crafting clever descriptions and finding new avenues to market their products online. Martha, who runs a social media and digital marketing agency called The Social Lights, handles social media, PR, online marketing and advertising. Jack, a junior in high school, is in charge of inventory, shipping and handling.
 

“When we first started our parents thought we were crazy. Our dad wondered why anyone would purposefully buy a used ugly sweater. Once he saw how many we were selling he supported the business and really got into it. He likes to see us working together and following his entrepreneurial footsteps,” says Martha.


UglyXmasParty.com is an online retail shop that exclusively sells unique Ugly Christmas Sweaters. Owners (and siblings) Jack and Martha McCarthy pride themselves on being seriously and satirically dedicated to the Ugly Christmas Sweater. Jack and Martha started the business as teenagers, and still run it out of their parent’s basement in Milwaukee, WI.

This site uses Facebook comments to make it easier for you to contribute. If you see a comment you would like to flag for spam or abuse, click the "x" in the upper right of it. By posting, you agree to our Terms of Use.

Suburban News Roundup

E-mail Newsletter

Your link to the biggest stories in the suburbs delivered Thursday mornings.


Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter
Get the Newsletter!

Login or Register to manage all your newsletter preferences.

Community Watch

» Medical College of Wisconsin construction begins Aug. 3 7/24

» Therapy program's art gallery opening is this weekend 7/22

» The Suburban 16 Power Rankings: Watt, Niebrugge, and others on the next level 7/22

» The Landing at Hoyt Park has become destination for local musicians 7/22

» Wauwatosa West loses pitchers' duel to Pius in regional semifinal 7/22

» Where did the summer go? 7/22

» Sports Notes: July 23, 2015 7/22

» Pewaukee's fast start ends Wauwatosa East baseball team's season 7/22

» Initial Reaction Podcast: A dumb-sports-fan's guide to the Bucks arena financing situation 7/21

» Upcoming Wauwatosa meeting to discuss housing for people with disabilities 7/21

» Milwaukee Co. Zoo gains two snow leopards 7/20

» Meijer announces $25,000 donation to Wauwatosa Library 7/20

» Man shot, killed by Wauwatosa police was brandishing sword Updated:  7/18

» Wauwatosa early learning program to begin this fall 7/17

» GoPro perspective: Inside a firefighter training burn in Wauwatosa 7/17

» Chief Weber: Wauwatosa man killed by police was carrying sword, given 'numerous commands' to put down weapon 7/17

» One person dead after police-involved shooting in Wauwatosa Updated:  7/17

» Milwaukee Co. Zoo adds lactation stations for nursing mothers and babies 7/16

» Greenfield's Bella Matthias headlines the 2015 All-Suburban Softball Team 7/16

» Joe Bartolotta asks Wauwatosa not to grant him $9.5K to offset liquor license cost 7/16

» Take two: Fish Cheeks plans to open this winter in Wauwatosa 7/15

» Wauwatosa nearly out of licenses to allow new businesses to serve liquor 7/15

» Wauwatosa West baseball team beats Nicolet in season finale 7/15

» New open gyms in Wauwatosa put people with and without disabilities on an even playing field 7/15

» Wauwatosa East's Vitrano steps down after 17 years as athletic director 7/14

View All Posts Got a tip? Welcome rss

Advertisement

Advertisement

Hidden Tosa

 

"Hidden Tosa" is a semi-regular feature where reporter Rory Linnane explores the closed down and closed off parts of Wauwatosa.

2015 Writing Contest

 

(Click image for details)

Advertisement

Local Business Directory

CONNECT