Bubba Watson, Ping raising money by selling signature pink driver

Bubba Watson’s charitable arm is in action again.

The big-hitting Olympian and his wife, Angie, pledged $250,000 to the flood relief efforts in West Virginia, which suffered in June the worst flooding in the state in more than 100 years. The Watson family spends four months a year in the state at the Greenbrier Resort. The PGA Tour’s Greenbrier Classic scheduled for play July 7-10 was cancelled because of the flooding.

And earlier this month Watson pledged $100,000 to the flood relief efforts in Louisiana, which suffered from historic storms.

Now Watson and Ping are partnering to raise money.

Ping announced Thursday it will sell 6,000 limited-edition pink Ping G drivers, similar to the one used by Watson, and donate $60 to the Bubba Watson Foundation for every pink driver sold. Ping and Watson have partnered before and surpassed more than $1 million in donations since 2012.

Initial funds went to the Phoenix Children’s Hospital to help build the Bubba Watson-Ping Motion Analysis Lab, which uses advanced assessment tools to evaluate and treat children and adolescents who have movement disorders or walking difficulties. Proceeds have also gone to Sacred Heart in Pensacola, Fla., where Watson was born, and other charities in the Pensacola area.

“We’ve been able to do a lot of great things together that truly help improve the lives of the less fortunate and those in need,” Watson said.

The lefty is one of the longest drivers in professional golf and picked up distance and accuracy, he said, when he started using the pink Ping in 2012.

The drivers are available for pre-order through authorized Ping retailers around the world. The driver comes with a Watson caricature head cover.

The price? $650.