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Families, farmers and Firefly are combining to educate kids about healthy eating habits.

The Tosa Farmers Market will open for the 2017 season June 3 and Firefly Real Estate will take over funding for the "Power of Produce" program for kids.

Each week, the PoP club provides kids ages 5 through 12 with $2 in free tokens to spend on fruits and vegetables at the Tosa Farmers Market. Tokens are available at the market's information booth each Saturday from 8 a.m. to 12 p.m. from June 3 to Oct. 14.

"Our PoP program helps bring families and farmers together and encourages kids to think about where their food comes from and helps establish a lifelong habit and enjoyment of healthy, conscious eating,” Dana McCormick, president of the board of directors of the Tosa Farmers Market said. “Some Saturdays in 2016, more than 100 kids redeemed tokens and used them to buy carrots, strawberries and more."

McCormick said the popularity of the program was brisk, but without a sponsor it was financially unsustainable for the small nonprofit organization.

"We are thrilled that Firefly Real Estate has stepped up to fund this fantastic initiative," McCormick said. "Their generosity to the market has helped us to thrive.”

The market is located in the Hart’s Mills parking lot in the Village of Wauwatosa. The lot is situated along the Oak Leaf bike trail, just across the Menomonee River from Chancery and Café Hollander.

The Tosa Farmers Market website describes the market as a provider of local access to Wisconsin farmers, food producers and neighborhood businesses, and a promoter of educational opportunities to create a sustainable community for all.

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