Biking in the winter is often a breathtaking experience.

In an effort to get people on their bikes during the cold part of the year, Bublr has created the Bublr Winter Bike Challenge. This endeavor encourages Wauwatosa residents to keep biking and stay active over the winter by offering prizes to riders who ride Bublr bikes during February.

“Prove you’re a true Wisconsinite and a hardcore Tosan by riding throughout February, and win some great prizes,” acting executive director James Davies said.

Davies said that outdoor winter biking in the Milwaukee area is on the upswing, and that Bublr has seen steady use during winter months.

“Staying open year-round is part of Bublr’s commitment to being a sustainable, world-class bike-share system for all Wauwatosa residents,” Davies said. “Increasingly, people from all walks of life are relying on Bublr Bikes to get to school, run errands, go to work and stay active, so it’s important to us to be there for our riders.”

Bublr currently operates seven bike share stations in Wauwatosa; five on or near North Avenue, one in the Village and the other on Menomonee River Parkway. According to Davies there are plans for expansion in Wauwatosa in 2017.

Bublr Bikes are available all 12 months a year, including winter, except during official snow emergencies or as needed due to extreme conditions. Bublr shovels out stations after snowfalls so that bikes are ready to ride.

The “Bublr Winter Bike Challenge 2017,” which runs from Feb. 1 to Feb. 28, offers three levels of prizes for hardy cyclists ready to accept the challenge of defying winter. A Bublr cyclist riding:

  • 10 days in a row earns a “Bicycle Benefits” sticker that provides discounts for purchases at area stores and restaurants. 
  • 20 days in a row receives two Bublr 30-day passes. 
  • All 28 days in February wins a $100 gift card to the Wheel & Sprocket Bike Expo. 

A Bublr Winter Bike Challenge “ride” is defined as a trip on a Bublr Bike lasting more than five minutes that starts and ends at different stations.

Participating challenge riders must be active Bublr pass holders. Bublr passes provide unlimited 60-minute rides for $15 a month or $80 per year. Passes can be purchased at

Registration is free. Challenge participants must register by 5 p.m. Wednesday Jan. 25. Details on the challenge, rules and a link to the registration site are at

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