This time of year is critical to The Salvation Army’s fundraising because 35 percent of the income for the year is raised in November and December. The Red Kettle goal for this Christmas is $4 million and as of mid-December donations totaled around $1.8 million.
Campaign organizers say this Christmas season has been very challenging.
“Heavy snow followed by debilitating cold to be followed by more heavy snow is causing us to fall behind,” said Major Steve Merritt, Division Commander for The Salvation Army in Wisconsin and Upper Michigan. “Our bell ringers just cannot risk being out in the severe cold. Kettle contributors are rushing past the kettle to reach the warmth inside the stores.”
Another critical lynchpin of fundraising for The Salvation Army is the mail campaign. The firm who handles this has mailed several campaigns weeks late, meaning some donors are receiving two campaigns in one week and some may be missing their letter altogether.
“If we don’t meet our Red Kettle goal, it could result in cutting programs and services. We would not be able to help vulnerable men, women and children in great need,” Merritt said. “That would be tragic.”
How You Can Help:
- By mail, send in a check to The Salvation Army, 11315 W. Watertown Plank Road, Wauwatosa, WI 53226
- By mail, send in your gift using your mail appeal envelope
- Text “CASH” to 41444
- Make the best gift you can in any kettle
- Donate online at www.SAmilwaukee.org