Residents on the east side of Wauwatosa will notice some changes to their shopping experience the next time they head to Metcalfe's grocery store to fill their refrigerators and pantries.
To celebrate the major upgrades that have been completed, members of the Wauwatosa Chamber of Commerce and the mayor joined store officials just inside the doors of the store Oct. 27 for a ceremonial ribbon cutting event.
"We typically like to remodel a store about every ten years," Metcalfe's CEO and co-owner Kevin Metcalfe said. "Our remodel here is just part of our normal business strategy. We are still focused on being local."
Improvements to the store at 6700 W. State St., include a new exterior facade, additional seating outside and inside, a new cafe run by Colectivo, expanded produce, meat and seafood sections, and improved infrastructure items such as lighting and flooring. Metcalfe said many of the changes that were made fell in line with the ongoing nationwide trends of going "green," offering more organic food choices and helping customers live an overall healthier lifestyle.
"We've added a Health and Wellness Department and have also brought in a registered dietitian," Metcalfe said. "We will be continuing to expand and integrate more natural and organic health and wellness products throughout the store."
Customers will also have additional savings due to a new program Metcalfe called "Stop Waste Together."
"When an item is getting close to an expiration date we will mark these and put a discount coupon on them," Metcalfe said. "The marking will tell a story and include a statement that says, 'If you buy this you will save money and stop waste from going into the landfills.'"
In addition to the ribbon cutting, there was music by the Guy Fiorentini Trio, appetizers for attendees and a cake decorated specifically for the event.