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Unique gift store BoxLunch will open a storefront at Mayfair Mall Wednesday, Nov. 16.

The pop culture retailer donates a meal for every $10 spent in store or online, according to a news release. The business utilizes a network of philanthropic, nonprofit partners to distribute the meals, primarily the Feeding America organization. The store has pledged that a percentage of the donations raised at the Mayfair location will be donated to food banks in Wisconsin.

BoxLunch caters to pop culture enthusiasts and dedicated fans by offering licensed shirts, accessories, collectibles, and novelty merchandise for purchase at their retail outlets and online. The Wauwatosa location is the first store the company will be opening in Wisconsin.

“We are thrilled to open a BoxLunch in the Milwaukee community," BoxLunch Vice President Robert Thomsen said. "Our mission is simple, sell the best product and use our business to inspire and implement solutions to help fight the hunger crisis on both a local and national level.”

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