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Bublr Bikes will officially arrive in Wauwatosa on Sept. 17.

A grand opening ceremony for the new bicycle stations will be held at 10 a.m. that day at a new station in the Hart's Mill municipal parking lot south of the Village center during the Tosa Farmers Market.

Mayor Kathy Ehley, Wauwatosa citizens and officials with Bublr Bikes are expected to speak.

The bike share system is the latest effort made by Wauwatosa to foster a bicycle-friendly environment. The city unveiled green bike lanes along North Avenue in East Tosa in 2014 and city officials have created a permanent bicycle and pedestrian committee to help implement bike and pedestrian facilities.

Bublr Bikes stations will be located at the following spots in Wauwatosa:

  • City hall parking lot, 7725 W. North Ave.
  • West North Avenue and Swan Boulevard near Colectivo Coffee
  • Southwest corner of 83rd Street and North Avenue
  • West North Avenue and 72nd Street
  • West North Avenue and 69th Street
  • Harts Mill parking lot, Village of Wauwatosa
  • Ludington Triangle, intersection of Ludington Avenue, 83rd Street and Milwaukee Avenue

Through the Bublr Bikes system, riders use their credit card to purchase a single ride at a station. Single rides cost about $3 for up to 30 minutes of use, but monthly and annual passes also can be purchased.

The project aims to provide an alternative mode of transportation suitable for short-distance trips by providing riders the ability to pick up a bicycle at a self-serve bike station and return it to any another station within the system's service area.

When riders have completed their trip, they can return the bicycle to any Bublr station. Up to four bicycles may be checked out per credit card and riders must be at least 14 years old. The bikes will look similar to those in Milwaukee, which can be recognized by their bright blue coloring. There could be about 10 bikes in Wauwatosa that have city-specific signage on the bicycles' baskets.

The first phase would include seven bike stations and 75 bicycles. The project initially called for eight stations, but planners had to scale back after learning construction costs would be higher than expected.

The first phase, which includes seven stations, was largely funded through a $400,000 grant from the Wisconsin Department of Transportation. A second phase, which would add up to 11 bike stations in summer 2017, would be implemented by a $533,000 federal Transportation Alternative Program grant through the Wisconsin Department of Transportation at a cost share that would entail the city paying for 20 percent and the grant funding 80 percent.

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