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Milwaukee Map Service moves to 124th Street

Feb. 7, 2012

Milwaukee Map Service has moved to a new location within Wauwatosa.

The family-owned business closed its Mayfair Road doors last week and found a new home at 3720 N. 124th St.

The business and building are owned by the three Swain brothers. The decision to move resulted from an increasing difficulty in finding and keeping renters to fill up the remainder of the building.

"The speed of vehicle traffic on Mayfair Road, south of Mayfair Mall, and being located away from other retail locations made it difficult to attract customers into our store location," senior cartographer Gary Kraft said. "We had to be a destination location."

The business offers more than 6,000 maps and related products, including nautical charts, globes, atlases and travel guides. Employees also make and publish maps.

Their new home is smack-dab in the middle of a busy retail area with Lowe's, The Home Depot and numerous restaurants and fast-food eateries nearby.

"We are hopeful this retail area will increase our visibility to both new and old customers," Kraft said.

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