Boxing has taught Oscar Medina to see the strength in people, even if they don't see it in themselves - like the mother who recently came to his studio hoping to help her son.
"She said, 'He's a wimp, like me,' " Medina recalled. "I said, 'Really? You're a wimp? Are you married? Do you have a child? Did you go to college?' Because you can't be a wimp and be married or have a child or go to college. You're a fighter, not a wimp."
It's a message he shares with everyone who visits Medina's Boxing Camp, the boxing and kickboxing studio he started more than 20 years ago.
"We don't just sweat here, we build character," Medina said. "Your will is going to be challenged. Your strength is going to be challenged. You'll want to give up. We don't let you give up."
It's a philosophy Medina began to embrace when he first started boxing as a youngster. And it's been reinforced as he traveled the world, learning kickboxing in Thailand and becoming a certified trainer in Europe.
He brought that message home when he opened a gym in Waukesha and, later, moved it to Wauwatosa for a more central location.
His experience qualifies him to work with professional athletes - and he has, from the Milwaukee Bucks to Division 1 soccer and hockey, even a would-be contestant on "The Biggest Loser."
But, Medina said, "Ninety percent of our people are here to learn the sweet science of boxing and kickboxing."
Medina offers everyone a free lesson and teaches all ages; his students range from 6 to 70s, he said. Classes are offered six hours a day, and about 20 to 30 people attend each class.
"They're my medication for life. I don't need drugs. I don't need alcohol. I don't need the fast life. This is what drives me," Medina said. "I've always felt that this sport has given me a lot. I just give it back."
If you would like to suggest a business to be featured in the Business Spotlight, send an email to firstname.lastname@example.org or call (262) 446-6643.
JUST THE FACTS
BUSINESS:Medina's Boxing Camp
ADDRESS: 718 N. 109th St.
PHONE: (414) 257-3993
TYPE OF BUSINESS: boxing and kickboxing studio
Your link to the biggest stories in the suburbs delivered Thursday mornings.
Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter Get the Newsletter!
- Wauwatosa Business Spotlight: From a personal quest to a rug store in Tosa
- Wauwatosa Business Spotlight: Bavaria, relatively new, harkens to the old world
- Business Spotlight: From 'bowling ball' to fitness trainer, Tony Becker's been there
- Business Spotlight: Incentive Gallery, without inventory, delivers the perfect thing
- Wauwatosa Business Spotlight: Cafe Blue takes pleasure in providing simple pleasures
- Wauwatosa Business Spotlight: Alicia Haugen, mom and designer, got into social media early
- Wauwatosa Business Spotlight: At Hoppe Tree Service, listening may be the most important thing
- Wauwatosa Business Spotlight: Chiropractor says it's not just about the spine
- Wauwatosa Business Spotlight: Daly's is helping to bring the fountain pen back
- Business Spotlight: Spring is here and gardens are blooming
- Business Spotlight: Empire Fish
- Business Spotlight: The Lutheran Home & Harwood Place
- Business Spotlight: Valentine business partners found coffee kept calling them back
- Business Spotlight: Running a remodeling company no strain in family-owned business
- Business Spotlight: The Malt Shoppe isn't selling milk shakes
- Midtown Dental Care is 'home-like' for new and long-term patients
- Wauwatosa Business Spotlight: Gigi's satisfies even the biggest craving for cupcakes
- Wauwatosa Business Spotlight: Therapist finds himself enriched by a life shaped by transitions
- Business Spotlight: Milwaukee Map surveys the world from a small store near you
- Wauwatosa Business Spotlight Yoga instructor practiced the art before it was all the rage