A 110-year-old farmhouse is bound to be full of memories, but Bob and Dan Zarwell have taken that to a whole other level with their new Memories in Print gallery.
The shop and gallery showcase the personalized memory portraits that father and son create from family photos and collectibles. It's a new creative outlet for Pen Station, the graphic design firm Bob Zarwell started 30 years ago in the farmhouse at 11661 W. Bluemound Road.
It's also been a trip down memory lane for Dan Zarwell, who grew up in the shop during its heyday in the mid-1990s, when about 15 artists and designers were needed to keep up with demand for banners, stand-up displays and other projects.
"That was before computers, so it was a lot of people sitting at drawing boards with markers and pens doing it old school," Zarwell said. "I used to come here as a kid in the summers and watch those guys do their thing."
Computers streamlined the work so much that today only four people work for the company.
"We do more, and we do it faster," Zarwell said.
That includes Memories in Print, a collage-inspired collection of images artists assemble to represent not only the people and places they depict, but also the spirit of the memories and sentiments in those pictures.
It's an idea Bob Zarwell first envisioned about 15 years ago.
Back then, Zarwell said, the process was more cumbersome and expensive - customers shipped photos, then artists scanned and clipped them before sending the new work to a framer, who shipped a heavy final product back to the customer.
"It just wasn't practical," Zarwell said.
Today, customers send images digitally and the pieces are mounted and glazed, which cuts down the weight and shipping costs.
"We've been doing them for people's old cars, people's new cars or for pets or for babies or people returning from Iraq," said Zarwell, who helped relaunch Memories in Print about six months ago.
Several pieces are on display in the gallery and shop at the farmhouse.
"It's definitely cool to see people taking their photos and, instead of stuffing them in a Facebook album where they'll never look at them again, they're doing something with them," Zarwell said.
If you would like to suggest a business to be featured in the Business Spotlight, send an email to email@example.com or call (262) 446-6643.
JUST THE FACTS
BUSINESS: Pen Station and Memories in Print gallery
ADDRESS: 11661 W. Bluemound Road
PHONE: (414) 771-3181
OWNERS: Bob and Dan Zarwell
TYPE OF BUSINESS: graphic design and art
PEARLS OF WISDOM: "It's definitely cool to see people taking their photos and, instead of stuffing them in a Facebook album where they'll never look at them again, they're doing something with them."
- Business Spotlight: Tosa Bowl and Bun
- Business Spotlight: For Loriena Harrington, the land kept calling her back
- Colonel Hart's is a bar that will make you feel like family
- Wauwatosa Business Spotlight: At Legacy Gym, it's not just about abs
- Business Spotlight: The Wauwatosa Historical Society keeps up to date with the past
- Wauwatosa Business Spotlight: Chiropractor found his way by a fortunate accident
- Business Spotlight: On a quest for good brews, they found a World of Beer
- Business Spotlight: Jenny Kyle Smith hits the sweet spot after years of struggle
- Wauwatosa Business Spotlight: Kirchen's Car Sick Art is more art than cars
- Business Spotlight: Wauwatosa-based Irish Fest Center does more than put on a summer festival
- Business Spotlight: Sheeley Service puts the zip in your beverage of choice
- Business Spotlight: Face time is the best time for photographer Stephanie Bartz
- Dog trainer finds it's people who need aid
- Business Spotlight: Russ Drover finds beauty in the original
- Wauwatosa Business Spotlight: When he left the corporate world, he made new arrangements
- Business Spotlight: For Ruckus & Glee toy store in Wauwatosa, it's all about play
- Block Legal Services opens in Wauwatosa
- Business Spotlight: Guitarist Kirk Tatnall plays — and passes it along
- Business Spotlight: Seeking contact with life, Tom Gill found drumming
- Business Spotlight: Jonathon Leubner heard music calling and followed it