Lush to open its first Wisconsin bath and body story at Mayfair

Lush, a business from the United Kingdom that sells handmade natural bath and body products, will open a story at Mayfair later this month.

The store, which will be located next to Pottery Barn, comes as part of Lush's effort to expand its presence in the Milwaukee market, said Mark Wolverton, president and CEO of LUSH North America, in a news release.

The company has significant sales space near the entrance of Macy's within the mall. But the new store will mark the first dedicated Lush shop in the state.

Lush is probably best known for its "bath bombs," effervescent balls with names like Golden Slumber and Rose Queen that add essential oils and natural materials into a bath for a rejuvenating and relaxing effect.

In addition to other bath and shower products, the store will sell hair and skin products and perfumes. All products are made using only vegetarian ingredients and the company advocates for green business practices and against animal testing, according to the company's website.