Sendik's Food Markets will launch an online ordering service this year, co-owner Ted Balistreri said Wednesday.
The chain of eight Sendik's stores will put its entire inventory online but will not offer delivery, Balistreri said in an interview after a speech to the Milwaukee Jewish Federation.
The Sendik's service will be the second of its kind in the area in the past decade. In 2001, Pick 'n Save offered an online order service that required shoppers to pick up orders curbside at the stores. Pick 'n Save dropped the program a year later after it was not well received by customers.
"Our approach will be completely different," Balistreri said. The Balistreri family operates stores in Whitefish Bay, Mequon, Grafton, Wauwatosa, Elm Grove, Franklin, Greenfield and Germantown.
Peapod, a national online grocer, delivers orders in the Milwaukee area and southeastern Wisconsin from a distribution center in northern Illinois.
Your link to the biggest stories in the suburbs delivered Thursday mornings.
Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter Get the Newsletter!
- Wauwatosa East teacher Barb Bruesewitz named ProStart Teacher of the Year
- Wauwatosa Virtual Academy meets diverse need of learners
- Pancake breakfast Sunday will raise money for scholarships
- Soup sampling fundraiser benefits Wauwatosa Woman's Club
- Wauwatosa School Board asks lawmakers to increase public education funding
- Wauwatosa Police Report: Feb. 26
- Wauwatosa health officials say they are prepared to contain measles if it arrives
- Wauwatosa committee recommends denial of Wisconsin Lutheran College parking structure request
- News & Notes: Feb. 26
- In Our Schools: Feb. 26