Sendik's Food Markets will launch an online ordering service this year, co-owner Ted Balistreri said Wednesday.
The chain of eight Sendik's stores will put its entire inventory online but will not offer delivery, Balistreri said in an interview after a speech to the Milwaukee Jewish Federation.
The Sendik's service will be the second of its kind in the area in the past decade. In 2001, Pick 'n Save offered an online order service that required shoppers to pick up orders curbside at the stores. Pick 'n Save dropped the program a year later after it was not well received by customers.
"Our approach will be completely different," Balistreri said. The Balistreri family operates stores in Whitefish Bay, Mequon, Grafton, Wauwatosa, Elm Grove, Franklin, Greenfield and Germantown.
Peapod, a national online grocer, delivers orders in the Milwaukee area and southeastern Wisconsin from a distribution center in northern Illinois.
Your link to the biggest stories in the suburbs delivered Thursday mornings.
Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter Get the Newsletter!
- Wauwatosa development for Mayfair Road comes back in modified form
- Wauwatosa's Hoppe Tree Service reuses diseased, dying trees in new Urban Wood Lab
- Wauwatosa Woman's Club tries again for parking expansion
- News and Notes
- Most Wauwatosa schools exceed state expectations on district report card
- 1,001 books before kindergarten is more than just a list
- Biz Buzz: Salon, bakery, and chiropractor opening soon
- Fire Chief pulls support from TosaFest fundraiser after firefighters run ad 'embarrassing' city
- In Our Schools: September 18
- EFW grants inspire enriching classroom curriculum