Sendik's Food Markets will launch an online ordering service this year, co-owner Ted Balistreri said Wednesday.
The chain of eight Sendik's stores will put its entire inventory online but will not offer delivery, Balistreri said in an interview after a speech to the Milwaukee Jewish Federation.
The Sendik's service will be the second of its kind in the area in the past decade. In 2001, Pick 'n Save offered an online order service that required shoppers to pick up orders curbside at the stores. Pick 'n Save dropped the program a year later after it was not well received by customers.
"Our approach will be completely different," Balistreri said. The Balistreri family operates stores in Whitefish Bay, Mequon, Grafton, Wauwatosa, Elm Grove, Franklin, Greenfield and Germantown.
Peapod, a national online grocer, delivers orders in the Milwaukee area and southeastern Wisconsin from a distribution center in northern Illinois.
Your link to the biggest stories in the suburbs delivered Thursday mornings.
Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter Get the Newsletter!
- Ask Now: What is being built at Hart Park?
- Bob Simi, new director at Milwaukee Regional Medical Center, sees opportunities for development
- How 205 immigrants became citizens at the State Fair Park last week
- Newly designed NICU at Children's Hospital of Wisconsin creates homelike environment
- Wauwatosa breaks out its holiday cheer
- Wauwatosa Police Report: Nov. 27
- Ethnic foods unite Eisenhower fifth-graders for pre-Thanksgiving feast
- Found in possession of stolen jewelry, Wauwatosa's Gold Emporium could lose license
- Ice skating to return to Center Street Park on Wauwatosa border after decades away
- U.S. Naval Academy midshipman educates young minds at Our Redeemer Lutheran School