Sendik's Food Markets will launch an online ordering service this year, co-owner Ted Balistreri said Wednesday.
The chain of eight Sendik's stores will put its entire inventory online but will not offer delivery, Balistreri said in an interview after a speech to the Milwaukee Jewish Federation.
The Sendik's service will be the second of its kind in the area in the past decade. In 2001, Pick 'n Save offered an online order service that required shoppers to pick up orders curbside at the stores. Pick 'n Save dropped the program a year later after it was not well received by customers.
"Our approach will be completely different," Balistreri said. The Balistreri family operates stores in Whitefish Bay, Mequon, Grafton, Wauwatosa, Elm Grove, Franklin, Greenfield and Germantown.
Peapod, a national online grocer, delivers orders in the Milwaukee area and southeastern Wisconsin from a distribution center in northern Illinois.
Your link to the biggest stories in the suburbs delivered Thursday mornings.
Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter Get the Newsletter!
- Hawaiian grocery crowd-funds commercial kitchen
- Wauwatosa School District creates new mobile app
- Tosa responds to concerns about radiation from water meters
- Authorities release name of 14-year-old drowning victim in Wauwatosa
- Wauwatosa Biz Buzz: July 24, 2014
- Business Notes: July 24, 2014
- Wauwatosa Police Report: July 24, 2014 issue
- Wauwatosa police link car thefts to those in Milwaukee County
- Hart Park Senior Center looks for new operator
- Former Wauwatosa priest appears in court after several missed appearances