Tosa mayor wants to sell naming rights at Hart Park

Tom Kertscher

Feb. 23, 2009

Wauwatosa Mayor Jill Didier wants to sell naming rights to sports facilities at Hart Park, which is set for a $4 million upgrade this year.

Her proposal will be discussed Tuesday by the Common Council's Community Development Committee.

In a memo, Didier says selling the rights will help the city financially and "create a sense of public ownership" in the upgrade, which includes expansion of the athletic field and tennis courts.

Didier said the city is researching how much money other communities have received for naming rights. She would not estimate how much the rights at Hart Park could be sold for.

The city hopes the park improvements, now in the design stage, will be done by fall.

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