NOW:53208:USA01012
http://widgets.journalinteractive.com/cache/JIResponseCacher.ashx?duration=5&url=http%3A%2F%2Fdata.wp.myweather.net%2FeWxII%2F%3Fdata%3D*USA01012
61°
H 61° L 55°
Cloudy | 16MPH

Granite supplier lives to tell stories of loved ones

Sept. 12, 2012

When it comes to cemetery monuments, Phil Soboleski has found that a lot of conversations start the same way.

"'How much is this going to cost?' It's all about the cost. I don't believe in that," said Soboleski, who supplies wholesalers with finished granite memorials.

"I want people to come in and tell me about their loved one. They don't have to text me. They don't have to email me. Just grab a beer and give me the long version," Soboleski said. "Talk to me about your father, your grandfather, your brother, your sister. And let's design something."

That personal approach is part of the reason Soboleski doesn't have a website - that and, until he recently began exploring retail sale, he realized having one might be counterintuitive.

"If I tried to crossover and sell retail, I would cannibalize my wholesale business," Soboleski said.

So, he's kept a low profile, building on years of experience working directly with quarries to harvest granite that will be made into grave markers, benches and other memorials.

The process goes something like this:

A quarry blasts a slab of granite out of the ground. That slab is lifted onto a flatbed and shipped to a sawmill, where it's ground into "monument thickness slabs," known to laypeople as pieces of granite four, six, eight and 10 inches wide. The slabs are polished, front and back, and then cut into basic shapes.

Soboleski sells basic square and rectangle memorials but he also, pun intended, has carved out a niche designing markers with statues of golfers and firefighters shaped from the rock. One monument was even made into the shape of a guitar.

"We actually put steel strings and steel frets on it," Soboleski said.

It's all part of Soboleski's attempt to create something personal, something beautiful to honor the people we love.

"A person's life needs to be marked," he said.

If you would like to suggest a business to be featured in the Business Spotlight, send an email to news@cninow.com or call (262) 446-6643

JUST THE FACTS

BUSINESS: Rainbow's End Granite, 7847 Harwood Ave.

PHONE: (414) 607-9100

OWNER: Phil Soboleski

INCORPORATED: 1998

TYPE OF BUSINESS: granite monument wholesale supplier

PEARLS OF WISDOM: "Just grab a beer and give me the long version."

This site uses Facebook comments to make it easier for you to contribute. If you see a comment you would like to flag for spam or abuse, click the "x" in the upper right of it. By posting, you agree to our Terms of Use.

Suburban News Roundup

E-mail Newsletter

Your link to the biggest stories in the suburbs delivered Thursday mornings.


Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter
Get the Newsletter!

Login or Register to manage all your newsletter preferences.

Local Crime Map

CONNECT    

Advertisement

Latest Photo Galleries