Out-of-the-way studio keeps community in fitness
Body Tuning Aerobics offers small classes
When it comes to the big exercise club alternative, Body Tuning Aerobics Studio is a hidden gem.
Literally. Good luck spotting it from the street.
"It's just off the beaten path enough because you can't see it from North Avenue," instructor Michelle Kellom said. "I lived 2 ½ blocks from Body Tuning, and I didn't know it was there. We usually tell people it's behind RadioShack."
In fact, if you stand in the RadioShack parking lot and look west, you'll see a kitchen table-sized sign featuring a lopsided heart - that's the Body Tuning logo - and an arrow pointing to a walkway between the buildings. Follow the walkway, turn right and look for the red door.
The studio's out-of-the-way location, and virtually non-existent marketing budget, is probably the reason each class is so small. About five to 10 people attend aerobics and strength-training classes, which are available throughout the week as early as 5:30 a.m. (that's Kellom's class) and as late as 6:45 p.m.
"It tends to serve the neighborhood. People find it by word of mouth," Kellom said.
Once they find the place, she said, people tend to stay. They leave their shoes in the cabinet. They bring their kids.
It's probably the reason the one-room studio survived the Great Recession, Kellom said.
"Body Tuning seems to have some magic component. Somehow, there is just enough community support to keep it going."
Kellom discovered that more than 12 years ago, when she found Body Tuning in the Yellow Pages. She wanted to lose weight after her second child and became a student.
Today, she is part of a team of eight instructors - all women, all with full-time jobs.
"Great friendships have developed with women I probably wouldn't have crossed paths with otherwise," Kellom said.
If you would like to suggest a business to be featured in the Business Spotlight, send an email to firstname.lastname@example.org.
JUST THE FACTS
BUSINESS: Body Tuning Aerobics Studio
ADDRESS: 6421 W. North Ave.
PHONE: (414) 453-6622
TYPE OF BUSINESS: aerobics studio
PEARLS OF WISDOM: "Somehow, there is just enough community support to keep it going."
Your link to the biggest stories in the suburbs delivered Thursday mornings.
Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter Get the Newsletter!
- Wauwatosa Business Spotlight: Arte Wine & Painting Studio
- Business Spotlight: Wauwatosa yoga and massage center aims to bring body and mind into focus
- Wauwatosa Business Spotlight: Tuesday's Child
- Wauwatosa's Village is home to stores, restaurants — and museum exhibit design, of course
- For Josh Saiia, there's olive oil, and then there's olive oil
- Business Spotlight: Designing, contracting go hand in hand for French Country Pine
- Sisters took a chance on Wauwatosa Ruby Tap, and soon there will be one in Mequon
- Business Spotlight: Salamander changed shape, until it took on women's clothing
- Business Spotlight: Wauwatosa's Fair Trade is a retail shop in the 'helping people' sector
- Christian book business in Wauwatosa is a gem, but not a small one
- Wauwatosa's Bloom Floral does wedding flowers with a conscience
- Business Spotlight: Fiberwood Studio is not just a yarn shop
- Pet project in Wauwatosa pays off for owners and animals alike
- Finding new life for old buildings
- Wauwatosa business coach helps small companies
- Therapist suggests making massage priority
- Family's sausage business a hit at farmers markets
- Tosa attorneys come from entrepreneurial families
- Soaps & Scents sniffs out a new opportunity
- Even technophobs can have a better tech experience, owner says