Liz Hood learned the value of a chiropractic adjustment while juggling three varsity sports at Wauwatosa East High School.
Little did she imagine that, years later, she would be the owner of the Chiropractic Care Center, where she got treatment as a teenager.
Hood, 31, took over the firm in 2010 after founding partner Dr. Marna Moolla retired.
Years earlier, it was Moolla who made the difference for Hood, who hurt her back when she was about 14.
Hood tried pills and other remedies before turning to chiropractic treatment, which her grandmother suggested.
"It was the one thing that was able to fix me up and get me through my sports injury," Hood said.
She was inspired by her experience.
"I thought I would help other people."
After a traditional undergraduate degree and another nearly four years of study, Hood got a doctor of chiropractic degree, which she describes as just shy of a medical degree.
"We're very similar to a D.O. - a doctor of osteopathy - but we don't do surgeries. No drugs, no surgeries, all conservative treatments," she explained.
After graduation, the plan was for Hood and Moolla to practice together. That changed when Moolla's own back injuries sidelined her.
Hood took over the firm last year.
Many of her patients are athletes with injuries, including some from Wauwatosa West High School, where Hood's husband, Jason, is a track coach.
Other patients use Hood like a primary care doctor role, seeking adjustments not only to relieve pain but also to manage everything from chronic conditions to the common cold.
The backbone of her business is still pain relief, however. And it's one of the most satisfying parts of Hood's job.
"The joy of helping someone with chiropractic pain is unbelievable."
JUST THE FACTS
BUSINESS: Chiropractic Care Center
ADDRESS: 2100 North Mayfair Road, Suite 201
ONLINE: wisconsinchiropracticcenter.com and Facebook
PHONE: (414) 476-2225
OWNER: Liz Hood
TYPE OF BUSINESS: chiropractor
PEARLS OF WISDOM: "The highlight of my day is the patient contact."
Your link to the biggest stories in the suburbs delivered Thursday mornings.
Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter Get the Newsletter!
- Business Spotlight: Spring is here and gardens are blooming
- Business Spotlight: Empire Fish
- Business Spotlight: The Lutheran Home & Harwood Place
- Business Spotlight: Valentine business partners found coffee kept calling them back
- Business Spotlight: Running a remodeling company no strain in family-owned business
- Business Spotlight: The Malt Shoppe isn't selling milk shakes
- Midtown Dental Care is 'home-like' for new and long-term patients
- Wauwatosa Business Spotlight: Gigi's satisfies even the biggest craving for cupcakes
- Wauwatosa Business Spotlight: Therapist finds himself enriched by a life shaped by transitions
- Business Spotlight: Milwaukee Map surveys the world from a small store near you
- Wauwatosa Business Spotlight Yoga instructor practiced the art before it was all the rage
- Business Spotlight: Alfa Flower shop weathered some tough years, and has flourished in the economic
- The wheel of life keeps rolling at Johnson's bike store
- Wauwatosa Business Spotlight: Bridgetown Framing Gallery
- Wauwatosa's Harwood Hair makes styling about more than hair
- Wauwatosa Business Spotlight: Arte Wine & Painting Studio
- Business Spotlight: Wauwatosa yoga and massage center aims to bring body and mind into focus
- Wauwatosa Business Spotlight: Tuesday's Child
- Wauwatosa's Village is home to stores, restaurants — and museum exhibit design, of course
- For Josh Saiia, there's olive oil, and then there's olive oil