Liz Hood learned the value of a chiropractic adjustment while juggling three varsity sports at Wauwatosa East High School.
Little did she imagine that, years later, she would be the owner of the Chiropractic Care Center, where she got treatment as a teenager.
Hood, 31, took over the firm in 2010 after founding partner Dr. Marna Moolla retired.
Years earlier, it was Moolla who made the difference for Hood, who hurt her back when she was about 14.
Hood tried pills and other remedies before turning to chiropractic treatment, which her grandmother suggested.
"It was the one thing that was able to fix me up and get me through my sports injury," Hood said.
She was inspired by her experience.
"I thought I would help other people."
After a traditional undergraduate degree and another nearly four years of study, Hood got a doctor of chiropractic degree, which she describes as just shy of a medical degree.
"We're very similar to a D.O. - a doctor of osteopathy - but we don't do surgeries. No drugs, no surgeries, all conservative treatments," she explained.
After graduation, the plan was for Hood and Moolla to practice together. That changed when Moolla's own back injuries sidelined her.
Hood took over the firm last year.
Many of her patients are athletes with injuries, including some from Wauwatosa West High School, where Hood's husband, Jason, is a track coach.
Other patients use Hood like a primary care doctor role, seeking adjustments not only to relieve pain but also to manage everything from chronic conditions to the common cold.
The backbone of her business is still pain relief, however. And it's one of the most satisfying parts of Hood's job.
"The joy of helping someone with chiropractic pain is unbelievable."
JUST THE FACTS
BUSINESS: Chiropractic Care Center
ADDRESS: 2100 North Mayfair Road, Suite 201
ONLINE: wisconsinchiropracticcenter.com and Facebook
PHONE: (414) 476-2225
OWNER: Liz Hood
TYPE OF BUSINESS: chiropractor
PEARLS OF WISDOM: "The highlight of my day is the patient contact."
Your link to the biggest stories in the suburbs delivered Thursday mornings.
Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter Get the Newsletter!
- Wauwatosa Business Spotlight: Bridgetown Framing Gallery
- Wauwatosa's Harwood Hair makes styling about more than hair
- Wauwatosa Business Spotlight: Arte Wine & Painting Studio
- Business Spotlight: Wauwatosa yoga and massage center aims to bring body and mind into focus
- Wauwatosa Business Spotlight: Tuesday's Child
- Wauwatosa's Village is home to stores, restaurants — and museum exhibit design, of course
- For Josh Saiia, there's olive oil, and then there's olive oil
- Business Spotlight: Designing, contracting go hand in hand for French Country Pine
- Sisters took a chance on Wauwatosa Ruby Tap, and soon there will be one in Mequon
- Business Spotlight: Salamander changed shape, until it took on women's clothing
- Business Spotlight: Wauwatosa's Fair Trade is a retail shop in the 'helping people' sector
- Christian book business in Wauwatosa is a gem, but not a small one
- Wauwatosa's Bloom Floral does wedding flowers with a conscience
- Business Spotlight: Fiberwood Studio is not just a yarn shop
- Pet project in Wauwatosa pays off for owners and animals alike
- Finding new life for old buildings
- Wauwatosa business coach helps small companies
- Therapist suggests making massage priority
- Family's sausage business a hit at farmers markets
- Tosa attorneys come from entrepreneurial families