Opening an optical boutique was kind of a daydream for optometrist Mark Veth.
"I always thought about hanging my own shingle, being my own boss and living the American dream," said Veth, 35, owner of Be Spectacled.
But it wasn't until an ophthalmologist's office in Milwaukee closed that the door on his longtime dream opened.
Until then, Veth never thought about creating a job. He already had one, working for a Lasik surgeon with offices in Milwaukee and Fond du Lac. When the Milwaukee office closed in May 2010, Veth realized he had a great opportunity.
"My wife was two months pregnant, and to tell her I was excited about losing my job because I could now do what I wanted to - well, she was excited for me," Veth said.
Four days after he opened his shop in November, he and his wife, Kerry, welcomed their first child, Freddy.
After that momentous first week, Veth was sure he'd have some down time. In fact, he even brought his guitar and a piano into the shop.
"I thought I'd have time play the piano in between patients," he said.
Things haven't worked out that way. But the instruments have been a conversation starter and once led to a duet with a seventh-grade patient.
"That's the absolute most fun part of my job when I have those connections with patients," he said. "
Six months into the entrepreneurial life, Veth is still learning about accounting, marketing and management.
But every once in a while he gets to be the teacher, like when he explains the difference between an ophthalmologist (eye doctors who do surgery) and an optometrist (eye doctors who do everything but surgery).
If you would like to suggest a business to be featured in the Business Spotlight, send an e-mail to firstname.lastname@example.org or call (262) 446-6643.
JUST THE FACTS
BUSINESS: Be Spectacled
ADDRESS: 7605 Harwood Ave.
PHONE: (414) 453-1300
OWNER: Mark Veth
TYPE OF BUSINESS: optometrist, optical boutique
PEARLS OF WISDOM: "I like to develop a personal connection with all my patients."
Your link to the biggest stories in the suburbs delivered Thursday mornings.
Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter Get the Newsletter!
- Business Spotlight: Empire Fish
- Business Spotlight: The Lutheran Home & Harwood Place
- Business Spotlight: Valentine business partners found coffee kept calling them back
- Business Spotlight: Running a remodeling company no strain in family-owned business
- Business Spotlight: The Malt Shoppe isn't selling milk shakes
- Midtown Dental Care is 'home-like' for new and long-term patients
- Wauwatosa Business Spotlight: Gigi's satisfies even the biggest craving for cupcakes
- Wauwatosa Business Spotlight: Therapist finds himself enriched by a life shaped by transitions
- Business Spotlight: Milwaukee Map surveys the world from a small store near you
- Wauwatosa Business Spotlight Yoga instructor practiced the art before it was all the rage
- Business Spotlight: Alfa Flower shop weathered some tough years, and has flourished in the economic
- The wheel of life keeps rolling at Johnson's bike store
- Wauwatosa Business Spotlight: Bridgetown Framing Gallery
- Wauwatosa's Harwood Hair makes styling about more than hair
- Wauwatosa Business Spotlight: Arte Wine & Painting Studio
- Business Spotlight: Wauwatosa yoga and massage center aims to bring body and mind into focus
- Wauwatosa Business Spotlight: Tuesday's Child
- Wauwatosa's Village is home to stores, restaurants — and museum exhibit design, of course
- For Josh Saiia, there's olive oil, and then there's olive oil
- Business Spotlight: Designing, contracting go hand in hand for French Country Pine