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Salvation Army holiday campaign targets $2.75 million take

Nov. 9, 2010

The Salvation Army of Milwaukee County hopes to raise $2.75 million this holiday season to pay for its annual Toy Shop and Christmas Family Feast programs, as well as year-round support of its emergency shelter, medical services, food pantries, meals to the homeless and care for military veterans.

Bell-ringing continues to serve as a major fundraiser. To volunteer a place of business as a bell-ringing site or to ring bells call (414) 302-4300 or visit SAmilwaukee.org.

This year's theme, Hope Wanted, draws attention to The Salvation Army's urgent need for financial support during the country's continuing economic crisis. The organization is seeing many families requesting assistance for the first time, and the total number of requests for help is up 30 percent over last year, according to a news release from the Wauwatosa-based chapter.

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