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Find a listing of the latest arrivals of books, audio and video items at the Wauwatosa Library, as well as information on upcoming events and staff suggestions for timely information you can use every day on the library's blog.

Reference USA


The library has recently purchased subscription rights to Reference USA, an exciting online database that can help you with your business, employment and consumer research.


The Reference USA Business module contains over 14 million business listings.  These listings include full contact information, business characteristics and linkage to parent and subsidiary companies.  Information is comprehensive, up-to-date and searchable in many different ways including business name, type, size, owner and geographic area. The Lifestyles module contains over 111 million residential listings.  Search a particular address for residential information or retrieve data on the lifestyle interests of the population in any given area.   


What can Reference USA do for you?    



identify which businesses fit your job skills and location. 


Entrepreneurs and small business owners-

            research the market to start or grow your business.     


Marketing and sales representatives-

research the lifestyle characteristics of the population in certain areas to improve sales by targeting people that would be most interested in your product or service.



locate a business or company that provides a particular product or service.


Reference USA allows you to search for the information you need and if you wish, download it to generate mailing lists, spreadsheets and reports.  This valuable online resource is available for use in the library or from your remote computer, if you are a Wauwatosa resident.  Access it via the library’s webpage at   


If you have any questions or comments, call the library Reference Desk.  We are interested in hearing what you think about Reference USA and how you are using it.



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